SMS marketing is becoming a more critical component of the marketing mix for many companies. The effectiveness of text messaging is growing exponential. On average, it takes 90 minutes to respond to an email, but 90 seconds to respond to a text message. SMS text messaging and MMS messaging provide marketers with an engaging means of communication with their customers.
One of the biggest challenges for marketers is to determine the campaign for their SMS/MMS marketing. The reality is, however, that a SMS marketing message needs to be communicated in 160 characters.
So how do you set a strategy and objective for your SMS marketing efforts?
High West Digital Solutions is ready to put a plan in place for your business.